Behind the mixed-use project coming to Booker Avenue in west Charlotte

CGE Venture Group is planning for retail and office space, a restaurant and a rooftop terrace overlooking uptown Charlotte.

CGE Venture Group is bringing a three-story, mixed-use development to the corner of Beatties Ford Road and Booker Avenue in the Washington Heights neighborhood. West Charlotte native William Hughes is one of seven investors behind the project. 

The 5,642-square-foot development, located at 1101 Beatties Ford Road, is slated for retail space, a first-floor restaurant with outdoor seating, and a rooftop terrace overlooking uptown Charlotte. Flexible office space will be available on the second and third floors, and there is an opportunity for naming rights of the building.

Hughes, co-founder of CGE Venture Group, believes his neighbors deserve top-notch amenities. 

“We want something that is first class, and we want something that is going to be able to serve our community in multiple ways,” he told QCity Metro.

CGE Venture Group was created to invest in neighborhoods that have historically lacked investment due to systematic racism via redlining and other problematic development practices. Hughes said this is significant because it has been more than 30 years since development of this nature has come to the community.

“There has not been any other private investment of this sort on the Beatties Ford Road corridor in this area for decades,” he said.

The development falls within the boundaries of the City of Charlotte’s “corridors of opportunity” initiative, a $24.5 million investment into six main thoroughfares in underserved communities. City officials launched the initiative earlier this month, announcing Beatties Ford Road as the first development area. The Booker Avenue site will be located near the Phase 2 extension of Charlotte’s CityLYNX Gold Line and a stop on a future phase that extends to the Rosa Parks Transit Center. 

Click the map for an expanded view of the CityLYNX Gold Line project. Image via City of Charlotte

CGE Venture Group aims to create a public/private partnership with the City of Charlotte. Councilman Malcolm Graham, who represents the area, says the city is in the beginning stages of due diligence.

“I’m extremely excited about the development. This group is what we’re looking for,” he said. “William is from the community and is investing in the community. And the residents want what he’s building.”

Graham addressed concerns about displacing neighbors, noting the group’s connection to the west Charlotte community as a way to reduce gentrification.

“The goal in bringing these developments is to not price people out,” he added. “People deserve clean, safe neighborhoods.”

Hughes believes that some have used the term gentrification to scare Black residents into not demanding better development and resources for their communities in fear they’d be priced out when new developments are built. He said the property values are lowered in Black communities from slum and blight, allowing the properties to be bought at a lower price by people who don’t care about the neighborhoods.

“I think that we have to be very aware that gentrification is oftentimes used as a method to paralyze us and to create greater fear and get us complacent with not having investment in our communities,” he said. 


“Why would we not want investment in our community? Why would we not want our property to be worth something? Why would we not want places to sit down and eat? Why would we not want to go to a job within our community to pay more than the minimum wage?”

Development plans also include employing area residents, from construction work to jobs created by future tenants.

The coronavirus pandemic hasn’t caused delays, according to Hughes. CGE Venture Group projects construction will begin early next year with tenants moving in by early 2022. 

County records show CGE Venture Group bought the commercial land at 1101 Beatties Ford Road in 2016 for $60,000. Photo: QCity Metro

Hughes, who bought and now lives in his grandparents’ west Charlotte home, said he shares this milestone with everyone in west Charlotte because they played a role in the project coming to life.

“This is all for our baby. This is for everybody that lives in the corridors … because we’ve all been poked and prodded over the last several years about what we want in our community,” he said. 

“And the venture group, which I’m part of,” he added, “we’re acting as, I would say, as somewhat of a tool to bring to fruition these things that we all want and desire. We want development in our community.”

This article was published as part of our West End Journalism Project, which is funded by a grant by the John S. and James L. Knight Foundation.

Janey Tate
Janey Tate is QCity Metro’s multimedia reporter covering west Charlotte, culture and small business. The Miami native loves Erykah Badu, "Martin" and all things from the Black ‘90s and early 2000s era. Send her news tips via Follow her on Instagram (@janeytate704) and Twitter (@janey_tate).

Share your thoughts about this article: Click here

1 Comment

This article has 1 comment.

  1. Thanks Janey for this article. I also shared with my siblings. We all grew up in Washington Heights and appreciate all of the hard work the city, neighborhood ( Mattie, etc.), and all partners ( churches, businesses, private/public sectors) have contributed. It will soon be one of the most sought out neighborhoods and places to live in Charlotte thanks to our combined efforts.

Leave a Reply

Editors will review your comment, which may be shared in our Morning Brew newsletter.

This Story is Tagged: ,

More from QCity Metro