WDAV Classical Public Radio
MARKETING COORDINATOR RESPONSIBILITIES:
Work with Marketing Director to develop and execute a clear and consistent communications strategy that leverages WDAV’s social media, email, and audience metrics to build audience, convert listeners into donors, increase attendance at WDAV events, create an excellent listener experience, and build a diverse and inclusive community focused on classical music
Elevate WDAV’s profile in the national classical music landscape through excellent use of social media and content curation
Create and publish content to WDAV’s various social media platforms to foster a sense of community and interconnectedness among our audience and to keep them informed about station programs, events, and activities
Collect, analyze, and report digital marketing metrics to inform long-term strategy
Leverage paid promotion opportunities on social media and other digital platforms to reach target audiences with relevant content
Pursue digital cross-promotion opportunities with community partners to promote local and regional arts and culture content, creating mutually beneficial outcomes
Assist with the production of WDAV’s weekly subscriber e-newsletters to provide engaging and informative content to our core audience
Promote WDAV’s brand in coordination with WDAV’s Marketing Director by assisting in the production of marketing materials such as banners, flyers, pamphlets, posters, and promotional items
Assist with coordinating the production of WDAV events to increase station visibility and build audience relationships in the communities we serve
Periodically represent WDAV in a marketing capacity at relevant cultural events in the region to build relationships with our arts partners and to position WDAV as a key player in the local arts and culture scene
Promote a collegial, cooperative atmosphere by participating in Davidson College – College Relations division trainings, meetings, retreats, and other events and committees as needed
Contribute to the collaborative culture of WDAV by enthusiastically offering ideas, time, and support to other WDAV colleagues
MINIMUM COMPETENCIES:
Interest and proficiency in a variety of social media platforms
Up-to-date knowledge of current social media trends
Curiosity and an interest in research
Excellent writing skills and the ability to adapt to a variety of writing styles
Keen understanding of the importance of constituent data confidentiality
Positive attitude and collaborative mindset, in keeping with the culture of WDAV
Inclination toward seeking clarity and creating an atmosphere of mutual benefit and understanding
Eagerness to contribute to a mission-driven organization that fosters excellence, community-mindedness, and inclusion
Openness to working some evenings and weekends when there are major events
Intrinsic motivation to perform job functions with excellence to grow personally and professionally and to create the best possible outcomes for WDAV
Innovative problem-solving skills
Adaptable/flexible personality that demonstrates an ability to prioritize and re-prioritize gracefully based on the quickly changing needs of the organization
Inclination toward noticing when a business practice or process could be improved and confidence to share those observations and offer potential solutions
More details on preferred qualifications and compensation can be found here: employment.davidson.edu/en-us/job/494616/wdav-marketing-coordinator
