Digital Marketing Manager

Grubb Properties

Posted: February 17, 2021
Views: 60

Company Overview: 

Since its founding in 1963, Grubb Properties has grown into a company that successfully combines a dynamic business with one that is focused on creating a positive influence on the essential housing crisis and the rejuvenation of vibrant, urban communities. The culture of Grubb Properties is unique. It inspires creativity, innovation and compassion. It attracts those with high talent and a desire to be part of something worthwhile, while bringing their serious expertise to the table to ensure the company can continue to achieve its vision. It respects all disciplines – whether in real estate, technology or marketing – through a genuine, collaborative culture.

To get the job done, Grubb Properties operates as an integrated real estate company offering a wide range of expertise in investment funds, development and construction, leasing and property management. Their Link Apartments national brand is how they deliver essential housing to the market, and drive positive change across environmental impact, create high quality, affordable housing and revitalize historic, urban communities.

 

Position Overview:

 

As a Grubb Properties Digital Marketing Specialist, you will be the voice of all things digital within our corporate brand. This role is responsible for helping to create and manage content across all digital channels, and to create innovate ideas for raising traffic to help expand relationships. The digital marketing manager will need to develop, execute, analyze, and optimize lead generation programs via our digital platforms, in partnership with the marketing and communication team. 

 

Examples to include, but not limited to:

  • Manage day-to-day operations for all Corporate and Investment focused digital marketing across a multitude of platforms
  • Manage corporate website updates in Craft CMS, track user engagement, and recommend strategies, innovations and updates for improvement and keeping the platform active
  • Oversee all corporate social channels – LinkedIn, Twitter, YouTube in particular
  • Help brainstorm new and creative growth strategies
  • Help to develop and implement multi-faceted customer acquisition strategies across owned and earned channels
  • Support customer growth by managing campaigns to focus on demand generation from conception, planning, execution, and launch to post-launch analysis
  • Participate in building a robust data analytics model to track campaign and channel success and use selected tool to optimize and track campaign and channel success
  • Continuously improve campaigns and operational activities by leveraging industry best practices and new techniques, as well as keeping an eye on competitor advances
  • Help to manage the Intranet (Microsoft SharePoint) 
  • Work on e-mail marketing, SEO of web and digital content, management of valuable content for users, conversion optimization, paid advertising, and funnel management

Qualification:

  • Proven experience working with industry tools and analytics packages such as Google Analytics, CMS systems (Craft CMS a plus), email marketing platforms, marketing automation, user segmentation, CRM tools and SEO
  • Have excellent attention to detail, be well-organized, and show initiative – attitude is everything
  • Social media savvy 
  • Experienced in Adobe Suite, and Microsoft Office Suite (specifically SharePoint) 
  • Passion for all things digital and possess an entrepreneurial spirit

Company Culture:

  • Team oriented 
  • Collaborative
  • Fast paced 
  • Supportive 
  • Fun