Content Specialist (Part-Time)

Foundation For The Carolinas

Posted: April 30, 2021
Views: 73

Position Summary:

The Content Specialist will support the broad goals of the Foundation, creating content and assisting with social media, public relations, marketing and media monitoring efforts. This role will grow awareness and positive perceptions of the FFTC brand, as well as affiliated and subsidiary brands. This position will play a role in public relations efforts as well as media and communications strategies across FFTC teams, and will also provide general support for the marketing and communications team, including but not limited to creating and monitoring social media content, helping create brand journalism content and maintaining the brand journalism site, producing videos and other digital storytelling content, and updating the content calendar, as well as writing, collateral production, design, website maintenance and administrative support.

This role is a 12-month part-time support at $25.00/hour, maximum 25 hours per week.

Duties & Responsibilities:

• Alongside the Vice President, Communications, lead social media efforts by crafting specific social media strategies/content for each of FFTC’s platforms, maintain a social media calendar and communicate the impact of FFTC through posts, videos, infographics and other multimedia tools.
• Stay abreast of new social media trends, opportunities, applications and best practices to help grow FFTC’s digital presence, audience and increase reach.
• Enhance the reputation and brand awareness of FFTC and its affiliates through creation of high quality, strategic and effective posts, long-form stories, infographics, videos and other multimedia tools.
• Maintain brand journalism website, assist in content creation, including brand journalism and content marketing efforts, by writing long-form profiles, features and instructive content. Identify potential stories, assist with editorial calendar, gather photos/videos and copy edit, when necessary.
• Assist with internal communications, sharing marketing/media impact.
• Broad understanding of FFTC business lines and goals.
• Work closely across FFTC teams to build awareness of FFTC products and services, programs, initiatives and community impact.
• Assist in key communications team projects, such as the newsletter and annual report.
• Craft and distribute news releases
• Assist crisis communication efforts through proactive media monitoring and reporting.
• Stay abreast of national issues and conversations and how they may impact FFTC social media messaging, as well as industry trends, technologies, standards and best practices.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for the position. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Job Qualifications:

• Bachelor’s Degree required; journalism or communications preferred
• 3-5 years of experience in communications or social media marketing preferred
• Social media savvy; background in social media content creation, strategy and experience with social media monitoring tools
• Strong ability to create multimedia content, such as videos, podcasts, graphics, etc.
• Superior written and verbal communication (writing samples required)
• Ability to translate complex information and ideas into understandable, cohesive messaging (writing samples required)
• Strong familiarity with AP style
• Strong ability to meet deadlines and manage competing priorities
• Strong capability in Microsoft Office, including PowerPoint and Adobe Creative Suite
• Experience with website content management systems and mass email distribution systems; working knowledge of HTML
• Versed in SEO best practices and analysis of web usage trends
• Understanding of and ability to adhere to brand standards
• General ability to perform the essential functions and overall physical and mental requirements of this position, including stamina to perform tasks over extended periods and ability to occasionally move about to accomplish tasks or move from one worksite and/or workstation to another