Giovanni Brown started selling hats in 2016. Photo: Camp North End

Giovanni Brown, a native of Harlem, N.Y., has long had a love for hats and grew up wearing them often. It was this love that led him to launch FITTEDS, his hat retail company.

“I didn’t choose fitted hats; fitteds chose me,” Brown said in a statement.

Brown moved to Charlotte in 2016 and began selling hats by advertising on Instagram. Then, in 2020, he expanded to his first brick-and-mortar store in Uptown Charlotte.

He said FITTEDS fills a “gap” in Charlotte’s clothing scene. 

Now, FITTEDS will move to a space at Camp North End. In addition to being a store, FITTEDS will also be a space for pop-ups and collaborations. 

The new store is set to open in March.

Amanda was born and raised in Charlotte and graduated from UNC Charlotte with a Bachelor’s in Communications and English. She covers Mecklenburg County. Reach her at

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