Bojangles hires PR veteran Stacey McCray as comms leader

In her new role, McCray will oversee internal and external communications strategy for the Charlotte-based food chain.
Stacey-McCray-LGA

Bojangles has hired public relations veteran Stacey McCray as its senior director of communications, the Charlotte-based fast food chain announced today.

In her new role, McCray will oversee the company’s internal and external communications strategy and report directly to Chief Executive Officer Jose Armario and Chief Marketing Officer Jackie Woodward. McCray succeeds Brian Little, former senior director of corporate communications, who left the company in March.

McCray spent 17 years with Charlotte agency Luquire George Andrews, most recently as vice president of public relations. LGA served as Bojangles’ PR agency of record since 2017. Bojangles has approximately 760 system-wide restaurants in 11 states.

“We knew we were looking for a strategic communicator that could help drive Bojangles’ growth, and Stacey has been a key contributor toward the success of our brand,” Woodward said. “She is uniquely positioned to lead us as we set our sight on the future because she knows who we are and where we’re headed.”

McCray, who begins her position effective April 19, says she’s excited to hit the ground running.

In addition to her work for Bojangles, McCray also helped promote the city’s hosting of the 2012 Democratic National Convention and oversaw client campaigns for Belk, Snyder’s-Lance, UNC Charlotte and others.

She held roles at Johnson C. Smith University as director of public relations and Charlotte-Mecklenburg Schools as an external communications supervisor.

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She earned a master’s degree in public relations from the University of South Carolina and a bachelor’s degree in communication from Wake Forest University.

Katrina Louis
Katrina covers Charlotte's Black business scene for QCity Metro. She's a Miami transplant, pescatarian and lover of the arts. She earned a public relations degree from the University of Florida. Got a news tip? Email her at katrinalouis@qcitymetro.com.

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