Hue House is bringing creatives of color to the forefront

The new creative agency is building bridges between creatives of color and Charlotte’s cultural and government institutions.

Hue-House
David J. Butler and David “Dae-Lee” Arrington, two of the five founders of Hue House creative agency. Photo: Erick Hodge

Charlotte, for the most part, is a culturally diverse, fashion-forward, and on a good day, racially progressive city. Yet, creative Black folks struggle to find platforms and opportunities for their art or brand.

Some of the dopest creatives, seeking to rise above marginalized glass ceilings, need help. The barriers between the artists and funding can oftentimes be vast and complicated to overcome. Imagine having some of the coolest ideas in the city or having a realistic plan to affect cultural change but not knowing where to start or who to talk to. Enter Hue House.

When Charlotte creative geniuses Davita Galloway, David J. Butler, David “Dae-Lee” Arrington, Sir Hodge and Khaleel Loyd realized that there was a growing problem with funding and opportunities in the arts community, especially for people of color, they pooled their resources to do something about it. They needed to figure out where the real work should start. Their solution: a full-service creative agency to provide resources and paid opportunities for creatives.

In a video on the agency’s YouTube channel, Butler said the group will address some of the structural issues in Charlotte’s cultural scene but also equip independent creatives with the information and access necessary to push forth their careers.

The founders understand that their clients will face some challenges that some of their white counterparts will never encounter. Challenges such as a lack of equity, unfair judgment based on face value (yes, what they look like), and quite simply, discovering funding opportunities. Although Hue House focuses on creatives of color, they don’t exclude anyone.

“If we work with persons, groups, businesses who are not of color, it’ll be as consultants,” Galloway said. “We’ll work with them to become more inclusive and help them reach our target population.”

The team at Hue House doesn’t want to be your run-of-the-mill agency. They are not a fly-by-night or pop-up experience. They’re certainly not measuring their impact based on the number of social media likes. The five founders are on the ground, in the streets, at the meetings, on the phone, and breaking a sweat. Among them, the team’s industry experiences range from entertainment to community activism to education.

Galloway explained, Hue House “is a huge and necessary undertaking, and it’s imperative to remain consistent, visible and effective.”

For more information or to join the movement, visit itshuehouse.com/join-the-movement.


Boris “Bluz” Rogers is an Emmy Award-winning poet, voice-over artist, emcee and coach of SlamCharlotte, the three-time National Poetry Slam Champions. Bluz is also a proud father and resident of Charlotte.

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