Veltree has a legion of fans for its vegan soul food, including singer Erykah Badu

The newly opened restaurant adds plant-based options to Charlotte’s Black food culture

Tree Kelty-Jacobs (left) and Velvet "Chef Vel" Jacobs (right), owners of Veltree, a vegan soul food cafe in north Charlotte. Photo: Qcitymetro

Thank you Charlotte Black Restaurant Week for introducing me to Veltree, a vegan soul food café in University City.

I’ve been living this vegetarian lifestyle for about eight months. Although I no longer get the carnivorous cravings, sometimes I want a plate of soul food. Black culture’s comfort food gets a new twist at Veltree.

I popped into the small take-out restaurant during Charlotte Black Restaurant Week. A couple and another gentleman waited ahead of me as Tre’ona Kelty-Jacobs (the “Tree” in Veltree) came around the corner to hand them their orders and greet me. Out the corner of my eye, I saw chef Velvet Jacobs (the “Vel” in Veltree) putting in work over the stove to create their customized menu. The entree options that day included Salisbury “steak,” veggie lasagna or field roast apple sausage. The place smelled amazing. I picked the “steak” with a side of yams. Y’all. It was so good. They gained a fan.

Salisbury “steak” entree at Veltree.

The married couple relocated to Charlotte from Washington, D.C. last December and opened Veltree earlier this month.

“We Googled ‘soul food vegan in Charlotte,’ and we couldn’t believe that as big as Charlotte is, there was no soul food vegan restaurant here,” said Tree, who remembered several soul food vegan options in Washington. “We had to eat either falafel or fries or rice. I said, let’s just do it.”

And Veltree’s popularity has quickly grown. The owners said word-of-mouth from their customers keeps them sold out every day. That credible co-sign includes one of Chef Vel’s best friends, singer Erykah Badu.

A post shared by Veltree (@veltreevegan) on

“During Charlotte Black Restaurant Week, some of the people who came in weren’t vegan. It was their first time trying the cuisine — especially soul food vegan — and they loved it,” Tree said.

For Chef Vel — a North Carolina native — cooking is in her blood. She began cooking at age 9 with skills passed down from her great-grandmother and grandmother. As an adult, Vel considered her own eating habits once her sister switched to a plant-based diet. Her palate changed along with her menu.

“I began to play with seasonings, textures, beans, tofu, wheat gluten and other things. And, here we are,” Vel said.

They credit each other equally for the restaurant’s success, with Tree bringing her finance experience to the table.

Almost simultaneously, Vel and Tree also opened a lounge two doors down from the restaurant. Community members can use the space for activities ranging from pop-up shops to yoga to Sip & Paint. They also host a brunch every other Sunday in the lounge.

A post shared by Veltree (@veltreevegan) on

“We wanted a place where people who have become like family can come and do different things. It’s a place for everybody to come and feel togetherness and welcomed,” Tree said.

Veltree is located at 7945 N. Tryon St.

Check them out 11 a.m. to 8 p.m. (closed from 3 to 5 p.m.) Tuesday through Friday, noon to 8 p.m. on Saturday and 11 a.m. to 3 p.m. every other Sunday.

To order for pickup, call 980-355-0075. To see the daily menu, follow them on Instagram at @veltreevegan.


Katrina Louis is managing editor of qcitymetro.com who can always find something to do in Charlotte. She’s an offline hustler (and has the shirt to prove it) but when online, find her on Instagram and Twitter.

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