What Center City Partners is doing to boost Charlotte’s music brand

The uptown booster group recently launched a new website that its hopes will become a go-to place for people seeking live music.

Glenn H. Burkins

Guests mix it up at the launch party for MusicEverywhereCLT.com. (Photo: Qcitymetro.com)

Charlotte has a new website for music fans.

MusicEverywhereCLT.com is the latest brainchild of Charlotte Center City Partners, which wants to brand the Qcity as a destination for live music.

Back in the 1930s, Charlotte was more famous than Nashville as a recording center. But those music studios eventually gave way to transportation, banking and financial service.

Center City Partners isn’t necessarily looking to make Charlotte a recording capital again, but its leaders believe that a vibrant music scene is good for business overall. As proof, they point to cities such as Austin, Texas, and Atlanta, Georgia – great business towns also known for live music.

Each year Center City Partners hosts the Soul Junction music festival in Historic West End. And last year, it hired local drummer Tim Scott Jr. as its artist in residence. His mission was to work with Charlotte’s business establishment to increase the availability of live music in uptown.

The new website is a continuation of that bigger effort. Center City Partners held a launch party last week at The Underground at AvidXchange Music Factory. (AvidXchange is a major sponsor of the new website.)

An official with Center City Partners told Qcitymetro that MusicEverywhereCLT.com will evolve and grow, but its central mission, he said, is become “the definitive source for concert information” in Charlotte.

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